Most Searched Topics in Google’s Year in Search 2024

Every year, Google releases its Year in Search report, highlighting the most popular and trending topics that captured global interest. In 2024, searches reflected a world that was deeply engaged in political events, technological advancements, and major pop culture moments. From the U.S. presidential election to the release of the iPhone 16, Americans turned to Google for answers, insights, and updates on the biggest stories of the year.

Let’s take a closer look at Google’s Year in Search 2024, exploring the topics that defined the year and what they reveal about public interest in the United States.

1. The 2024 U.S. Presidential Election

It’s no surprise that the U.S. election was the most searched topic in 2024. With Donald Trump making a historic comeback and securing a second, non-consecutive term in office, Americans were deeply invested in the election process. From presidential debates to voter turnout statistics, searches spiked around key political events leading up to November 5, 2024.

Among the most searched election-related topics were:

• “Trump vs. Biden debate” – Millions tuned in to watch their final showdown.
• “How to vote by mail in 2024” – Mail-in voting remained a major topic of interest.
• “Swing state results 2024” – Key battleground states determined the election outcome.

2. The iPhone 16 and AI Advancements

Apple once again dominated technology-related searches, with the iPhone 16 release sparking massive curiosity. Users searched for specifications, features, and reviews, particularly regarding Apple’s new AI-driven functionalities and battery life improvements.

Other top tech-related searches included:

• “Best AI tools of 2024” – As artificial intelligence became more integrated into daily life, people looked for the best AI software for work and creativity.
• “Google Gemini AI vs. ChatGPT” – The rivalry between Google and OpenAI drove discussions on the best AI chatbot.
• “Electric vehicle tax credits 2024” – Many Americans searched for updates on government incentives for EV purchases.

3. Catherine, Princess of Wales, and British Royal Family News

The British royal family consistently captures public attention, and 2024 was no different. Catherine, Princess of Wales, was one of the most searched individuals this year, with people following updates on her health, public appearances, and role within the monarchy.

The most searched royal-related topics included:

• “Where is Prince Harry now?” – His life after stepping back from royal duties remained a hot topic.
• “Kate Middleton’s health update” – Rumors and concerns about her well-being fueled global interest.
• “King Charles III policies” – The British monarch’s leadership choices were widely discussed.

4. Sports Fever: Olympics, Super Bowl, and More

The 2024 Summer Olympics in Paris was a global phenomenon, drawing billions of searches worldwide. Americans were particularly interested in Team USA’s performance, gold medal counts, and standout athletes.

Key sports-related searches included:

• “Paris Olympics schedule” – Fans wanted to stay updated on events and timings.
• “Super Bowl 2024 halftime show” – The star-studded performance by Taylor Swift and Drake went viral.
• “NBA Finals 2024” – The championship battle between the Los Angeles Lakers and Boston Celtics saw record-breaking searches.

5. Health & Wellness: Ozempic, Weight Loss, and Mental Health

Health-related searches surged in 2024, with topics like weight loss drugs, mental health awareness, and longevity diets leading the way. The rise of Ozempic and other GLP-1 medications for weight management dominated discussions in both medical and lifestyle communities.

Trending health searches included:

• “Is Ozempic safe for long-term use?”
• “Mental health resources near me”
• “Best foods for longevity and anti-aging”

6. Pop Culture and Entertainment

Movies, TV shows, and music played a huge role in shaping Google’s Year in Search 2024. Some of the biggest pop culture moments included:

• The Barbie Sequel Announcement – The follow-up to 2023’s Barbie movie had fans buzzing.
• Taylor Swift’s Record-Breaking Eras Tour – Swift’s Eras Tour became the highest-grossing tour of all time.
• Netflix’s Most-Watched Show of the Year – “The Last of Us: Season 2” dominated streaming charts.

7. The Rise of Vaping Trends

One emerging trend in lifestyle and consumer searches was the rise of vaping products and innovations. With increasing discussions on flavor bans and FDA regulations, consumers were searching for the best disposable vapes, new flavors, and where to buy top brands legally.

Among the most searched vaping topics was Mr Fog Vape, a brand that gained popularity in 2024 for its long-lasting puffs and premium flavors. Searches included:

• “Best Mr Fog Vape flavors”
• “Where to buy Mr Fog Vape online”
• “Is Mr Fog Vape FDA approved?”

Conclusion: A Year Defined by Change and Innovation

Google’s Year in Search 2024 highlighted a world in transition. From the political shake-up in the U.S. to groundbreaking AI advancements, this year’s top searches reveal what truly mattered to people. Whether it was following the latest tech trends, staying updated on the royal family, or searching for the best disposable vape, Americans turned to Google to navigate an eventful and fast-changing year.

As we move into 2025, it will be fascinating to see how these trends evolve and what new topics will capture global attention next. What do you think will be the most searched topic in 2025?