Nonalcoholic Booze Scores Big Ahead of the Super Bowl – Plus, the Rise of Raz Vape Flavors
Zero-proof beer sales are rising just as another major brand touts its newest alcohol-free brew during Sunday’s big game. But it’s not just nonalcoholic beer that’s making waves RAZ TN9000 and Raz Cactus Jack are also gaining traction as vapers look for premium alternatives to traditional smoking.
Beer has long been king on Super Bowl Sunday, but this year, more Americans may be reaching for alcohol-free brews—and exciting new vape flavors instead.
The Shift Towards Alcohol-Free and Vape Trends
U.S. sales of nonalcoholic beer, wine, and spirits surged 26% over the past year to top $800 million, according to market research firm NIQ. Meanwhile, traditional alcohol sales fell for the first time in three years, with consumers reporting that they are drinking less. A Gallup poll in mid-2024 found that only 58% of Americans consume alcohol, down from 67% in 2022.
Experts attribute this shift to economic pressures and a growing focus on health consciousness. “Consumers have opted for a moderation mindset,” said Kaleigh Theriault, an alcohol and beverage thought leader at NIQ. “Many overconsumed during Covid, and coming out of that, they became more focused on health and wellness.”
Nonalcoholic Beers & the Vape Industry’s Growing Appeal
Nonalcoholic beer remains the dominant zero-proof alternative, making up 84% of total sales in the category, according to NIQ data. Top-selling brands include Bud Zero, Athletic Brewing, and Heineken 0.0, which are capitalizing on the trend with major Super Bowl advertisements.
At the same time, vape enthusiasts are turning to flavorful, nicotine-free alternatives like Raz Cactus Jack and RAZ TN9000 as a part of their lifestyle shift. Raz Vape Flavors offer a variety of unique blends, catering to those who want a satisfying experience without traditional nicotine.
Big Brands Betting on the Trend
Alcohol companies are heavily investing in this shift, securing Super Bowl ad spots to push their nonalcoholic options. Heineken 0.0 made history in 2023 as the first alcohol-free beer featured in a Super Bowl ad, and this year, Michelob Ultra Zero is set to join the game when the Eagles face off against the Chiefs at the Caesars Superdome in New Orleans.
As consumer preferences continue evolving, whether it’s zero-proof beer or premium vape flavors like Raz Cactus Jack, the industry is adapting to meet demand. With RAZ TN9000 and Raz Vape Flavors making waves, the future of alternative indulgence is looking bright.
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